Kuraray’s product range MOWITAL®: let’s bind better!
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ipcm® interview with Mr. Jörg Bruss, Director, Global Business – PVB Technical Resin
Based on its mission “For people and the planet - to achieve what no one else can”, the Kuraray Group has aimed to develop businesses that contribute to society ever since its establishment.
Better binding with MOWITAL®
Founded is 1926, Kuraray Co. Ltd is a Japanese chemical company which in 1950 was the first in the world to commercialize polyvinyl alcohol (PVA) fiber, under the brand name KURALON™. This was the first synthetic fiber invented in Japan, and led the early phase of Japan’s synthetic fiber industry. Since then, Kuraray has expanded worldwide: today, the Group includes Kuraray Europe GmbH, Kuraray America Inc. and Kuraray South America Ltd.. MOWITAL® is the trademark for a wide range of different polyvinyl butyral resins (PVB) marketed by Kuraray Europe GmbH. ipcm® interviewed Jörg Bruss, Director of Business Unit PVB Technical Resin at Kuraray Europe GmbH to find out more about technical features of MOWITAL®, its application and about what sustainability means for Kuraray Group.
Ipcm®: Can you outline Kuraray’s PVB Technical Resin Business?
JB: “We are a strong player in the Technical Resin Market. Our trademark MOWITAL® stands for a wide range of different polyvinyl butyrals (PVB) marketed by Kuraray Europe GmbH. With the MOWITAL® brand, Kuraray is the European market leader and one of the world’s largest manufacturers of technical PVB materials.”
Better binding with MOWITAL®
ipcm®, “Kuraray’s product range MOWITAL®: let’s bind better!”, in ipcm®_International Paint&Coating Magazine no. 63, May/June 2020, pp. 26-29.